Built the hard way, then narrowed.

Going into my freshman year, I knew I wanted to build a business. But I had absolutely no idea where to start.

So I messed around with a bunch of different side hustles until one day it finally clicked that I'd never succeed at anything if I was trying everything (duh).

It happened a lot slower than you're reading it, but I eventually made a choice to focus on one thing, a marketing agency.

It felt like the only real option. I had the digital expertise, and it doesn't take much capital to start. So I went all in.

Fast forward to now, I've put 2,500+ hours into it (being generous). Some wins, plenty of failures, and I don't regret a second of it.

Why? Because I learned SO MUCH these past few years.

Recently I made a big change, and it traces back to one mistake I made early on. I thought serving every kind of service based business would be good for my clients and for me. Turns out the same lesson from freshman year ("I'd never succeed if I was trying everything") applied to my own business. I was spread across too many types of clients. So now I'm niching down hard.

After a ton of market research, I landed on one industry I want to go deep on, estate planning and trust law firms. Here's why.

• I believe they're underserved by marketers
• Huge tailwind. An estimated $84 trillion is changing hands over the next two decades (Cerulli) in the largest wealth transfer in history, which means more families than ever will need estate planning
• The work fits a system I've refined across past clients (Google Ads, SEO, review generation, and more)
• A lot of firms run almost entirely on referrals and leave easy lead sources on the table

So that's why I offer a free audit call. We walk through how your firm gets clients and what you're doing on the digital side, and I share specific advice based on what's working right now. No obligation.

— Keegan Green, Founder