Serving estate planning, trust & probate firms across the U.S. — one firm per metro.

Results

Every review. Every engagement.

We keep client work private, but the reviews are public. 5.0 average across every engagement — audits, sprints, and long-term retainers.

Google Ads

30-Day Google Ads Setup & Strategy Sprint

"Keegan was truly awesome. He came prepared, knew what he was doing and clearly put time and effort into learning about our business and making our Google Ads work. He listened to what we wanted, our budget and did an amazing job. I plan on rehiring him and recommend him to anyone!"

— Verified client review

Audit

Comprehensive Google Ads Account Audit

"Keegan delivered an exceptional audit of our Google Ads account. From the start, he demonstrated deep expertise and a methodical approach, thoroughly reviewing every aspect of our campaigns — including structure, settings, keywords, ad copy, bidding strategies, and conversion tracking. His audit report was detailed, insightful, and full of actionable recommendations. Keegan also went above and beyond by providing a video walkthrough. Highly recommended for anyone looking for a top-tier Google Ads specialist."

— Verified client review

Strategy

Digital Marketing Sprint — Google Ads, Meta Ads, SEO

"Exceptional work! Keegan delivered above and beyond expectations; not only was the quality of his work outstanding, but he also completed the project in just three days. His attention to detail, technical expertise, and proactive communication made the entire process smooth and efficient. I'm already planning to bring him on for larger projects soon."

— Verified client review

Google Ads

Google Ad Campaign & Landing Page Build

"Keegan was great to work with! I am not very literate with Google Ads, and he did a fantastic job of detailing and outlining everything for me. The final result looks great, and we are happy with the work done. Definitely will use him in the future and recommend him to others."

— Verified client review

Strategy

Local Marketing & Lead Gen Strategy

"Keegan was solid! Helped us get an effective strategy in place which has already produced an increase in sales. Knows his stuff and pleasure to work with. Will probably hire again in the future!"

— Verified client review

SEO

SEO Optimization Project

"Keegan was quick to get this job done and remained available, even when I wasn't able to respond. It was refreshing to know he had it handled and did a great job instilling SEO on my site. He also provided an excel that had record and summary of all the work he did, which was super helpful."

— Verified client review

Google Ads

Google Ads Review & Optimization

"Keegan delivered exactly what I needed — a quick but super helpful review of my Google Ads campaign. He pointed out a few easy-to-fix issues and gave me clear, actionable tips to improve performance. Fast turnaround, great communication, and really knows his stuff."

— Verified client review

Strategy

Google Ads Consultation

"Keegan is very practical and seems very knowledgeable. It's a fairly short call but he's able to make the best out of it with a lot of recommendations. I recommend working with him."

— Verified client review

SEO

U.S.-based, straight-shooting, gets Google right

"Keegan is the real deal — and being U.S.-based makes a huge difference. I've worked with several so-called Google & SEO contractors in the past who overpromised and underdelivered. Keegan was the exact opposite — professional, super responsive, and actually knew what he was doing. He guided me through a frustrating Google Business Profile reinstatement process and stayed in touch every step of the way. Even when Google was being 'Google,' he handled things with patience and integrity."

— Verified client review

SEO

Active month-over-month ranking improvements

"Highly recommend!!! We needed someone to help with the digital marketing of our home service business and Keegan Green was EXACTLY what we needed. He was knowledgeable, always available, and unlike other companies we've used in the past, he actively worked to improve our Google rankings every month. I would recommend Keegan for any business looking to increase website traffic and customer leads."

— Verified client review

Strategy

Custom website delivered exactly to spec

"I hired this team to design my website and they truly went above and beyond my expectations. They were extremely patient, accommodating every detail of my vision while explaining the process with great clarity and professionalism. Even when I requested a few changes, they handled everything promptly and with great care. My website required a high level of customization, and they delivered exactly what I was looking for."

— Verified client review

Strategy

Crash course in marketing plus serious leads

"Keegan delivered as promised. Gave us a crash course in marketing and produced serious leads."

— Verified client review

SEO

Fixed a struggling web and Google presence

"Keegan knows his stuff. We own a small roofing company and our webpage and Google presence was dire — he optimized both and now it shines bright. Thanks so much Keegan!"

— Verified client review

Strategy

Creative, professional website build

"My website was completed and was awesome. Very creative and professional wording made my site look great."

— Verified client review

Why niched wins

Focus is the unfair advantage generalist agencies can't copy.

Estate firms only

We only work with estate planning, trust, probate, and elder law firms — one per metro. Every campaign, page, and intake flow is built around how families actually search, compare, and choose counsel.

Built for how families decide

Choosing an estate attorney is a trust decision made slowly and checked carefully. Our pages, ads, and intake flows are designed for that decision — not adapted from ecommerce playbooks.

Rules built into the system

Attorney-advertising, TCPA, and fee-splitting rules are baked into our playbook — not bolted on after a bar complaint.

Keegan Green, Founder of TrustDemand

Founder-led

Right now, that's me — Keegan.

Every firm we take on is run by me personally today — the audit, the strategy, and the day-to-day. I'm reachable directly on Slack or WhatsApp, any day of the week. No sales reps, no account managers, no handoffs. That's the whole point.

Find the 3 gaps costing your firm consultations.

Free. 30 minutes. No pitch deck.