Growth Math Calculator

Service

Firm nameMetroDate

Market Data

Monthly high-intent searchesCPC low$CPC high$

Google Ads Budget

Enter the planned ad spend for one month at each milestone. These are monthly amounts, not totals for the first 3, 6, or 12 months. Include Google Search Ads and Local Services Ads together.

Monthly ad spend at Month 3$Monthly ad spend at Month 6$Monthly ad spend at Month 12$Return & branded traffic allowance%Share of the budget spent on people who already know the firm. Total ad spend stays the same; only the budget credited with new demand is reduced.Impression share%Share of available searches the firm's ads show for. This limits the search volume the forecast can capture.

Has this firm ever run Google Ads?

This firm may be eligible for a Google Ads promotional credit. Eligibility is never guaranteed — Google confirms it separately at setup.

SEO & Google Business Profile

Start with the firm's current organic website visits, website leads, and direct profile leads. Month 6 and Month 12 values auto-fill as editable working assumptions based on starting scale; they are forecasts, not approved promises. Organic visit projections reflect commercial and transactional keyword opportunities.

Current organic website visitsCurrent organic website leadsToday's organic leads are never counted as added.Projected total organic visits — month 6Projected total organic visits — month 12Organic conversion rate%Percentage of organic website visitors who become leads — TrustDemand working assumptionDirect profile leads — todayDirect profile leads — month 6Editable working projection.Direct profile leads — month 12Editable working projection.

Firm Economics

Average revenue per new client$Margin%Monthly service fee$

Baseline & Capacity

The firm's actual monthly totals. The booking, show and close rates used in every projection are calculated from them.

Current leads per monthCurrent consultations scheduled per monthCurrent consultations held per monthCurrent new clients per monthMaximum additional clients per month the firm can absorb

Booking rate: 75.0%Benchmark — totals not entered

Show rate: 70.0%Benchmark — totals not entered

Close rate: 50.0%Benchmark — totals not entered

Google Ads Conversion

Google Ads conversion rate%Percentage of Google Ads clicks that become leads — benchmark: LocaliQ 2026, 13,474 US search campaigns

Inputs

Service	both
Firm name	—
Metro	—
Monthly high-intent searches	—
CPC low	—
CPC high	—
Date	—
Average revenue per new client	—
Margin (%)	60
Monthly ad spend at Month 3	—
Monthly ad spend at Month 6	—
Monthly ad spend at Month 12	—
Monthly service fee	3500
Has this firm ever run Google Ads?	never
Google Ads conversion rate (%)	10.0
Return & branded traffic allowance (%)	0
Impression share (%)	50
Current organic website visits per month	—
Projected total organic visits — month 6	—
Projected total organic visits — month 12	—
Organic conversion rate (%)	3
Current organic website leads per month	0
Direct Google Business Profile leads per month — today	0
Direct profile leads per month — month 6	3
Direct profile leads per month — month 12	6
Current leads per month	—
Current consultations scheduled per month	—
Current consultations held per month	—
Current new clients per month	—
Maximum additional clients per month	—

Results appear when the firm's numbers are in

Waiting on: Market Data · Google Ads Budget · Firm Economics · SEO & Google Business Profile · Baseline & Capacity