What if my market cannot support 20 a month

Then we will not guarantee you 20 a month. Your number comes from your metro's real search demand, calculated on the audit call and written into your agreement along with the budget it takes. Some markets support more than 20. Smaller markets get a smaller written number. You will know yours before you pay anything.

What are the conditions

Four. The ad budget written into your agreement stays live. Leads get a response inside five minutes, by your intake or by the automation we install for you. You attend the consultations we book. You approve assets within 48 hours. Everything is machine-tracked, so there is nothing to argue about later.

How is the guarantee measured

Your dashboard counts every qualified, attended consultation, every month. Your agreement sets the number and the dates it is measured on, including a month six goal and a month twelve goal. The dashboard is the system of record for both of us.

What happens if you miss the number

Inside the first three months you can claim a refund of everything you have paid TrustDemand for the covered engagement, less any refund already paid. After month three the remedy is different: we keep doing the covered work at no service fee until your written goal is reached. Ad budget you pay Google or another platform is separate and is never free.

Won't ads just bring tire kickers

Not the way we run them. We bid on exact-match, high-intent searches only, send every click to a qualifying form, and hand the result to your intake screen and consult fee. Most of the traffic is filtered out before it ever touches your calendar. Your screening stays. We fill the top of it.

I don't have time for this

Your setup time is under three hours total. A kickoff call, account access, LSA documents, and a short VSL filming session. After that it is about 30 minutes a week to review the dashboard. We build and run the ads, landing pages, intake automation, reviews, and tracking.

I've been burned by marketers before

So have most firms we talk to, and it almost always happened in the dark. Here you get a live dashboard from day 7, a written number measured on the dates in your agreement, and a written remedy. If we ever part ways, the accounts, pages, and data stay yours.

For estate planning, trust & probate law firms

20 Qualified Consultations a Month or You Don't Pay.

Q: What does the audit cost

Nothing. Thirty minutes. You leave with your metro demand map, the monthly number we would guarantee your firm, and the budget it takes, whether we ever talk again or not.

We build and run your full client acquisition system and add 20 qualified consultations a month by month three. If we miss, you get every fee back, or we work free until we reach the goal. Either way, you keep everything we build.

Book Your Free Client Acquisition Audit

Free 30 minutes. You leave with your metro demand map, the monthly number we would guarantee your firm, and the budget it takes.

ONE FIRM PER METRO. WHEN YOU CLAIM YOUR CITY, IT'S YOURS.

Free audit

Book the free 30-minute Client Acquisition Audit.

Step 1 of 250%

Full name*Email*

No spam. No obligation. One firm per metro.

What happens when you book

We research your firm before the call
30 minutes, 3 gaps
Plan delivered on the call

Public client reviews

Trusted by law firms nationwide.

Reviews

In their own words.

Public client feedback from firms and business owners we have worked with.

Read every review →

Client feedbackAudit

Comprehensive Google Ads Account Audit

"Keegan delivered an exceptional audit of our Google Ads account. From the start, he demonstrated deep expertise and a methodical approach, thoroughly reviewing every aspect of our campaigns — including structure, settings, keywords, ad copy, bidding strategies, and conversion tracking. His audit report was detailed, insightful, and full of actionable recommendations. Keegan also went above and beyond by providing a video walkthrough. Highly recommended for anyone looking for a top-tier Google Ads specialist."

— Verified audit client

Client feedbackAudit

Law Firm Marketing Audit

"Insightful, prepared, and came with advice I immediately plan on implementing. Absolutely recommend."

— Donnie Waldron

Hoy & Hoy Law

Google review

Client feedbackSEO

SEO & Google Ads Specialist for Law Firm

"Keegan did a fantastic job! He's professional & detail oriented with proven results! His 90 day implementation plan was on target! I'd hire him again & highly recommend his services!"

— Verified client

Client feedbackStrategy

Marketing Freelancer for Law Firm

"Keegan did an incredible job. He was efficient, thorough, and detail-oriented. Highly recommended."

— Verified client

Client feedbackGoogle Ads

30-Day Google Ads Setup & Strategy Sprint

"Keegan was truly awesome. He came prepared, knew what he was doing and clearly put time and effort into learning about our business and making our Google Ads work. He listened to what we wanted, our budget and did an amazing job. I plan on rehiring him and recommend him to anyone!"

— Verified Google Ads client

Process

How it works.

The Audit Call

Thirty minutes, free. We map the real search demand in your metro, show you what capturing it costs, and hand you the exact monthly consultation number we would guarantee your firm. The plan is yours whether we work together or not.

II.

Live in 7 Days

We build everything. Ads, landing pages, intake, tracking, reviews. Your search campaigns are serving within 7 days and your first consultation is on your calendar by day 14. Your total time cost is under three hours.

III.

20 a Month by Month Three or You Choose

The system ramps every month. By month three it delivers your full number every month. Miss it and you pick your remedy. Every management fee back, or we work free until we reach the goal. Your call, not ours.

The 20-a-Month Guarantee

Your monthly number and the budget it takes are set from your market's real demand on the audit call and written into your agreement before you pay anything. Then it is on us, the way estate planning lawyer marketing should work.

If we deliver

Your firm ramps to 20 qualified consultations a month by your third month. And it keeps running every month after.

If we miss

You choose. Every management fee you have paid comes back. Or we keep working for free until your firm gets a month that hits the full number, and you do not pay again until it does. One choice, fully yours.

Either way, you keep it all

The ad accounts. The landing pages. The intake system. The review engine. The tracking. Everything we build belongs to your firm from day one.

Guarantee applies to full-system engagements with conditions met. Your agreed ad budget stays live, leads answered inside five minutes by your intake or ours, consultations attended, assets approved on time. Measured on your third calendar month in your dashboard.

The problem

Referrals built your firm. They won't grow it.

Most estate planning lawyer marketing treats visibility as the goal. Booked consultations are the goal.

Invisible where families actually look

When a family in your metro searches for estate planning help, they find three competitors, a directory, and an ad network. Not you.

Referrals that depend on other people's memory

CPAs retire. Advisors change firms. Past clients move on. Referral flow thins out before your numbers show it.

Ad spend with no accounting

Clicks without landing pages, call tracking, and attribution mean you can't say what a consultation actually costs you.

Intake that loses the race

Most families hire whoever responds first. If follow-up takes hours, the next firm takes the client.

Audit

What the audit produces.

TrustDemand

Client Acquisition Audit

Gap 01 — Visibility

Gap 02 — Trust

Gap 03 — Conversion

Written plan included.

We audit the full path. Not one channel.

Estate planning lawyer marketing starts with a diagnosis, not a retainer.

Google Search — Can people find you?
Google Maps — Do you look trusted locally?
Reviews — Is there enough proof?
Paid Ads — Consults or just clicks?
Website — Fast and converting?
Landing Pages — Do visitors act?
Intake & Follow-Up — Who answers first?
AI Search — Can AI tools cite your firm?

Book My Free Audit

The math

How many new clients cover the investment?

Average revenue per new client$Total monthly investment$

Include your contribution margin

Break-even: — additional clients per month

This is how many additional clients it takes to cover the investment out of revenue, rounded up to a whole client. Whether your metro's search demand supports that number is exactly what the free audit answers. Want the full 12-month picture? Run the Growth Math calculator or see what slow follow up costs with the Lead Leak calculator.

Book My Free Audit

The Trusted Counsel System

What We Build and Run

Estate planning lawyer marketing only works when every piece feeds one outcome: booked consultations.

Google Ads & LSAs

Capture demand already searching.

Local SEO & Maps

Show up where your metro looks.

Google Business Profile

Signal trust at a glance.

Review Engine

Steady, honest proof families check first.

Website Optimization

A fast, converting site.

Landing Pages & VSLs

Move a family from search to consult.

Intake & Speed-to-Lead

Answer before the next firm.

AI Search Readiness

Be citable, not invisible.

Someone searches
They find you and trust you
They visit a page built to convert
Intake responds in minutes
Consultation booked

Every service feeds one outcome: booked consultations.

Every consultation is tracked to its source. You will never wonder what your marketing did. See every service.

See every service in the system →

Why niched wins

Focus is the unfair advantage generalist agencies can't copy.

Estate firms only

We only work with estate planning, trust, probate, and elder law firms — one per metro. Every campaign, page, and intake flow is built around how families actually search, compare, and choose counsel.

Built for how families decide

Choosing an estate attorney is a trust decision made slowly and checked carefully. Our pages, ads, and intake flows are designed for that decision — not adapted from ecommerce playbooks.

Rules built into the system

Attorney-advertising, TCPA, and fee-splitting rules are baked into our playbook — not bolted on after a bar complaint.

Founder-Led

Every firm we take on is run by me personally for the audit, the strategy, the set up, and the day-to-day. I'm reachable directly on Slack or text message, any day of the week. No hand offs.

Built for law firms

Marketing that respects the rules you practice under.

Generalist agencies learn the hard way. We build every asset with attorney-advertising rules, TCPA, and Rule 5.4 in mind from day one.

Bar-compliant advertising

Attorney-advertising and solicitation rules change by state and practice area. Every campaign, landing page, and disclaimer we ship is built around the specific rules that apply to your firm.

TCPA-safe follow-up

Fast call and text follow-up is where most firms take on risk. Our sequences are built around express consent, easy opt-outs, and quiet-hours windows so your intake stays on the right side of the TCPA.

No fee-sharing risk

Our fee is a flat monthly subscription for service. Never a share of your fees, never a cut of signed cases — no Rule 5.4 fee-splitting exposure.

Client data kept private

Intake often captures sensitive client details. That data is stored securely, handled within applicable privacy rules, and never used without your client's consent.

Flexible team

A full growth team, or the missing pieces.

Keegan leads every account directly — one point of contact, no account managers. Behind him sits a small senior bench: paid media, SEO, CRO, intake, analytics, and compliance. The mix flexes month to month based on what moves your number next. No hiring process, no extra admin.

Paid Media

SEO

CRO

Intake

Analytics

Compliance

Process

The free 30-minute Client Acquisition Audit.

BEFORE

Before the call

We look your firm up the way a prospective client would: search, Maps, reviews, website, intake. We run a competitive read on your metro. Homework done before we meet.

THE CALL

The call (30 minutes)

We walk through the 3 biggest gaps we found, ask about your marketing and intake, and tell you plainly what to fix first, what to stop, and what can wait.

AFTER

After the call

You leave the call with the written plan — the gaps and what to fix first. Run it with your current vendors, in-house, or with us if we both think it's a fit.

Book My Free Audit

Fit

Built for a Specific Kind of Firm

This is for you if

Estate planning, trusts, probate, or elder law is your core practice.
You own the firm or make its growth decisions.
You want a system, not a vendor.
Your metro is still open.

This is not for you if

Estate work is a side practice.
You want to run the ads yourself.
You need committee approval for every decision.
Your metro is already claimed.

The team

A small senior team. Founder-led work on every account.

"TrustDemand is founder-led. I take very few firms at a time — one per metro — so every account gets senior, hands-on attention. Early firms get the most hands-on work and a protected position."— Keegan Green, Founder

Keegan Green

Founder & Growth Operator

Maddie Baig

Paid Media Lead

Mohid Mughal

Delivery & Build-out

Meet the team →

FAQ

Common questions.

A prospect who completed our qualifying form, met the screening thresholds written into your agreement, and attended the scheduled consultation. Every one is timestamped in your dashboard. No vibes, no disputes.

Your Metro Is Either Open or It Is Not

Find out in 30 minutes. Leave with your demand map and your monthly number either way.

Book Your Free Client Acquisition Audit