Serving estate planning, trust & probate firms across the U.S. — one firm per metro.

About TrustDemand

A senior team focused on one thing: law firm growth.

Every engagement is run personally by founder Keegan Green — reachable any day of the week. Every playbook is built for how estate planning, trust, and probate firms actually sign clients.

Keegan Green, Founder of TrustDemand

Founder-led

Right now, that's me — Keegan.

Every firm we take on is run by me personally today — the audit, the strategy, and the day-to-day. I'm reachable directly on Slack or WhatsApp, any day of the week. No sales reps, no account managers, no handoffs. That's the whole point.

Why niched wins

Focus is the unfair advantage generalist agencies can't copy.

Estate firms only

We only work with estate planning, trust, probate, and elder law firms — one per metro. Every campaign, page, and intake flow is built around how families actually search, compare, and choose counsel.

Built for how families decide

Choosing an estate attorney is a trust decision made slowly and checked carefully. Our pages, ads, and intake flows are designed for that decision — not adapted from ecommerce playbooks.

Rules built into the system

Attorney-advertising, TCPA, and fee-splitting rules are baked into our playbook — not bolted on after a bar complaint.

See if your firm is a fit.

Free. 30 minutes. No pitch deck.