Serving estate planning, trust & probate firms across the U.S. — one firm per metro.

Our team

A small senior team. No handoffs.

Every engagement is run personally by founder Keegan Green — right now, TrustDemand is founder-led. The person you meet on day one does the work.

Keegan Green, Founder & Growth Operator at TrustDemand

Keegan Green Founder & Growth Operator

Keegan built TrustDemand to fix the gap between marketing activity and booked consultations for estate planning, trust, and probate firms. He leads every audit and every engagement personally — strategy, structure, and the numbers. Based in Houston, Texas.

Maddie Baig, Paid Media Lead at TrustDemand

Maddie Baig Paid Media Lead

PPC specialist with experience managing six-figure monthly Google Ads budgets. Handles campaign architecture, bidding, and ongoing optimization.

Mohid Mughal, Delivery & Build-out at TrustDemand

Mohid Mughal Delivery & Build-out

Owns build-out and delivery across the system — tracking, landing pages, and reporting — so every deliverable lands on time and works the way it was scoped.

Keegan Green, Founder of TrustDemand

Founder-led

Right now, that's me — Keegan.

Every firm we take on is run by me personally today — the audit, the strategy, and the day-to-day. I'm reachable directly on Slack or WhatsApp, any day of the week. No sales reps, no account managers, no handoffs. That's the whole point.

Find the 3 gaps costing your firm consultations.

Free. 30 minutes. No pitch deck.