Google Ads & LSAs
Capture families already searching for estate planning help in your metro.
The clearest signal a family is ready to hire an estate attorney is a Google search. We build the campaigns, landing pages, and tracking that turn those searches into booked consults for your firm.
What this is built to improve
- Lower cost per qualified consult
- Cleaner match types and negatives
- Landing pages built for conversion, not for looks
- Call tracking wired to your CRM
What's included
- Campaign build (Search, LSA, Performance Max where it fits)
- Landing page or dedicated intake page
- Call tracking + conversion setup
- Weekly optimization and monthly review
Search to signed client
How a search becomes a consultation.
Every piece below is built and run by us, wired end to end so nothing leaks between the click and your calendar.
High intent search
Exact and phrase match terms only, with a negative list that blocks free form and DIY searches.
01Ad and LSA
Search ads plus Local Services Ads so your firm shows in both the paid block and the Google screened row.
02Landing page
A page for that exact search with a qualifying form, not your homepage.
03Booked consult
Calls and forms routed to intake in under five minutes and tracked back to the keyword.
04Where our playbook comes from
We are members of God Tier Ads.
One of the most respected private Google Ads communities in the world, where top spenders share what is working right now. Tests run across thousands of accounts before anything touches your budget.
Your starting point
New to Google Ads or already running it, both are good news.
You may qualify for a Google credit
- Google offers new advertiser credits to eligible accounts, commonly from about $500 up to $6,000 once a matching spend threshold is met
- Terms are set by Google, vary by account and country, and change over time
- We confirm what your account qualifies for during setup and structure the first 60 days to capture the full credit
Your history is an asset
- Past search terms, conversions, and wasted spend tell us what works in your metro before we spend a dollar
- We inspect the account in setup and keep the winners instead of starting from zero
- Everything begins with an audit of what is already there
Either path starts the same way, with a free audit of your current client acquisition.
Credit amounts and eligibility are set by Google, not by TrustDemand, and can change at any time.
See what Google Ads could add to your firm each month. The calculator models consultations, signed clients, and profit from your own numbers.
Part of one system
Google Ads & LSAs is one piece of the system we build and run for estate planning firms. It works alongside landing pages and VSLs, intake and speed to lead, and local SEO. See how they fit together on the services overview, model the return with the Growth Math calculator, or read the FAQ.
Founder-Led
Every firm we take on is run by me personally for the audit, the strategy, the set up, and the day-to-day. I'm reachable directly on Slack or text message, any day of the week. No hand offs.
Why niched wins
Focus is the unfair advantage generalist agencies can't copy.
Estate firms only
We only work with estate planning, trust, probate, and elder law firms — one per metro. Every campaign, page, and intake flow is built around how families actually search, compare, and choose counsel.
Built for how families decide
Choosing an estate attorney is a trust decision made slowly and checked carefully. Our pages, ads, and intake flows are designed for that decision — not adapted from ecommerce playbooks.
Rules built into the system
Attorney-advertising, TCPA, and fee-splitting rules are baked into our playbook — not bolted on after a bar complaint.
Built for law firms
Marketing that respects the rules you practice under.
Generalist agencies learn the hard way. We build every asset with attorney-advertising rules, TCPA, and Rule 5.4 in mind from day one.
Bar-compliant advertising
Attorney-advertising and solicitation rules change by state and practice area. Every campaign, landing page, and disclaimer we ship is built around the specific rules that apply to your firm.
TCPA-safe follow-up
Fast call and text follow-up is where most firms take on risk. Our sequences are built around express consent, easy opt-outs, and quiet-hours windows so your intake stays on the right side of the TCPA.
No fee-sharing risk
Our fee is a flat monthly subscription for service. Never a share of your fees, never a cut of signed cases — no Rule 5.4 fee-splitting exposure.
Client data kept private
Intake often captures sensitive client details. That data is stored securely, handled within applicable privacy rules, and never used without your client's consent.
Flexible team
A full growth team, or the missing pieces.
Keegan leads every account directly — one point of contact, no account managers. Behind him sits a small senior bench: paid media, SEO, CRO, intake, analytics, and compliance. The mix flexes month to month based on what moves your number next. No hiring process, no extra admin.
FAQ
Questions we hear.
Yes. The account stays in your name. If we part ways, you keep everything.
20 qualified consultations a month or you don't pay.
Your number, timeline, and terms are written into your agreement before you pay anything.
One firm per metro.
Find the 3 gaps costing your firm consultations.
Free. 30 minutes. No pitch deck.