Local SEO & Google Business Profile
Show up where your metro looks — Maps, the local pack, and organic search.
Most families still find their estate attorney the way they find a restaurant: Google Maps and the local pack. We make sure your firm is there and looks trusted at a glance.
What this is built to improve
- Higher local pack visibility in your metro
- Faster review and photo velocity
- Clean citations and business data
- Location and practice-area pages that rank
What's included
- Full Google Business Profile audit and rebuild
- Citation cleanup
- Location + practice-area pages
- Monthly content and reporting
The four layers
What actually moves you into the local pack.
Maps rankings come from proximity, relevance, and prominence. We work all three, in this order.
Profile rebuild
Categories, services, service areas, hours, photos, and Q and A filled out the way Google reads them.
01Citation cleanup
Name, address, and phone made identical across the directories Google cross checks.
02Review velocity
A steady, compliant flow of new reviews and photos, which is the single strongest prominence signal.
03Location pages
A page for each city and practice area you want to rank for, written for families, not for crawlers.
04Grid rank tracking
We track rankings across a grid of your metro so you see coverage, not one flattering position.
Posts and Q and A
Fresh activity on the profile every month, which keeps it competitive against dormant firms.
Content that ranks
Answers to the questions families type before they ever call a firm.
Part of one system
Local SEO & Google Business Profile is one piece of the system we build and run for estate planning firms. It works alongside Google Ads and LSAs, landing pages and VSLs, and intake and speed to lead. See how they fit together on the services overview, model the return with the Growth Math calculator, or read the FAQ.
Founder-Led
Every firm we take on is run by me personally for the audit, the strategy, the set up, and the day-to-day. I'm reachable directly on Slack or text message, any day of the week. No hand offs.
Why niched wins
Focus is the unfair advantage generalist agencies can't copy.
Estate firms only
We only work with estate planning, trust, probate, and elder law firms — one per metro. Every campaign, page, and intake flow is built around how families actually search, compare, and choose counsel.
Built for how families decide
Choosing an estate attorney is a trust decision made slowly and checked carefully. Our pages, ads, and intake flows are designed for that decision — not adapted from ecommerce playbooks.
Rules built into the system
Attorney-advertising, TCPA, and fee-splitting rules are baked into our playbook — not bolted on after a bar complaint.
Built for law firms
Marketing that respects the rules you practice under.
Generalist agencies learn the hard way. We build every asset with attorney-advertising rules, TCPA, and Rule 5.4 in mind from day one.
Bar-compliant advertising
Attorney-advertising and solicitation rules change by state and practice area. Every campaign, landing page, and disclaimer we ship is built around the specific rules that apply to your firm.
TCPA-safe follow-up
Fast call and text follow-up is where most firms take on risk. Our sequences are built around express consent, easy opt-outs, and quiet-hours windows so your intake stays on the right side of the TCPA.
No fee-sharing risk
Our fee is a flat monthly subscription for service. Never a share of your fees, never a cut of signed cases — no Rule 5.4 fee-splitting exposure.
Client data kept private
Intake often captures sensitive client details. That data is stored securely, handled within applicable privacy rules, and never used without your client's consent.
Flexible team
A full growth team, or the missing pieces.
Keegan leads every account directly — one point of contact, no account managers. Behind him sits a small senior bench: paid media, SEO, CRO, intake, analytics, and compliance. The mix flexes month to month based on what moves your number next. No hiring process, no extra admin.
FAQ
Questions we hear.
Meaningful movement usually shows within 60–120 days. Speed depends on competition and your starting point.
20 qualified consultations a month or you don't pay.
Your number, timeline, and terms are written into your agreement before you pay anything.
One firm per metro.
Find the 3 gaps costing your firm consultations.
Free. 30 minutes. No pitch deck.