Serving estate planning, trust & probate firms across the U.S. — one firm per metro.

Services/Local SEO & Google Business Profile

Local SEO & Google Business Profile

Show up where your metro looks — Maps, the local pack, and organic search.

Most families still find their estate attorney the way they find a restaurant: Google Maps and the local pack. We make sure your firm is there and looks trusted at a glance.

Part of the Trusted Counsel System. Most firms run the complete system; occasionally we take a single-scope engagement when one piece is clearly the bottleneck.

What this is built to improve

  • Higher local pack visibility in your metro
  • Faster review and photo velocity
  • Clean citations and business data
  • Location and practice-area pages that rank

What's included

  • Full Google Business Profile audit and rebuild
  • Citation cleanup
  • Location + practice-area pages
  • Monthly content and reporting
Keegan Green, Founder of TrustDemand

Founder-led

Right now, that's me — Keegan.

Every firm we take on is run by me personally today — the audit, the strategy, and the day-to-day. I'm reachable directly on Slack or WhatsApp, any day of the week. No sales reps, no account managers, no handoffs. That's the whole point.

Why niched wins

Focus is the unfair advantage generalist agencies can't copy.

Estate firms only

We only work with estate planning, trust, probate, and elder law firms — one per metro. Every campaign, page, and intake flow is built around how families actually search, compare, and choose counsel.

Built for how families decide

Choosing an estate attorney is a trust decision made slowly and checked carefully. Our pages, ads, and intake flows are designed for that decision — not adapted from ecommerce playbooks.

Rules built into the system

Attorney-advertising, TCPA, and fee-splitting rules are baked into our playbook — not bolted on after a bar complaint.

Built for law firms

Marketing that respects the rules you practice under.

Generalist agencies learn the hard way. We build every asset with attorney-advertising rules, TCPA, and Rule 5.4 in mind from day one.

Bar-compliant advertising

Attorney-advertising and solicitation rules change by state and practice area. Every campaign, landing page, and disclaimer we ship is built around the specific rules that apply to your firm.

TCPA-safe follow-up

Fast call and text follow-up is where most firms take on risk. Our sequences are built around express consent, easy opt-outs, and quiet-hours windows so your intake stays on the right side of the TCPA.

No fee-sharing risk

Our fee is a flat monthly subscription for service. Never a share of your fees, never a cut of signed cases — no Rule 5.4 fee-splitting exposure.

Client data kept private

Intake often captures sensitive matter details. That data is stored securely, handled within applicable privacy rules, and never used without your client's consent.

Flexible team

A full growth team, or the missing pieces.

Keegan leads every account directly — one point of contact, no account managers. Behind him sits a small senior bench: paid media, SEO, CRO, intake, analytics, and compliance. The mix flexes month to month based on what moves your number next. No hiring process, no extra admin.

Paid Media
SEO
CRO
Intake
Analytics
Compliance

FAQ

Questions we hear.

Meaningful movement usually shows within 60–120 days. Speed depends on competition and your starting point.

Find the 3 gaps costing your firm consultations.

Free. 30 minutes. No pitch deck.