AI Search Readiness
Be understandable — and citeable — to AI tools and Google's AI results.
Families are starting to ask AI tools the same estate planning questions they used to Google. Structured content and clean data give your firm a chance to be cited — no hacks, no guarantees.
What this is built to improve
- Cleaner structured data
- Clearer, more citeable content
- A stronger shot at being cited in AI Overviews and chat answers
What's included
- Content structure audit
- Schema.org + FAQ markup
- Answer-style page rewrites
- Ongoing monitoring where possible
From content to citation
How an AI answer ends up naming your firm.
No hacks and no guarantees. Structure, clarity, and clean data are what these systems reward.
The question
A family asks an AI tool the estate planning question they used to type into Google.
01Sources read
The model pulls from pages it can parse cleanly and from entities it can verify.
02Your page qualifies
Direct answers, schema markup, author credentials, and consistent business data.
03Cited by name
Your firm appears in the answer while unstructured competitors stay invisible.
04Part of one system
AI Search Readiness is one piece of the system we build and run for estate planning firms. It works alongside Google Ads and LSAs, landing pages and VSLs, and intake and speed to lead. See how they fit together on the services overview, model the return with the Growth Math calculator, or read the FAQ.
Founder-Led
Every firm we take on is run by me personally for the audit, the strategy, the set up, and the day-to-day. I'm reachable directly on Slack or text message, any day of the week. No hand offs.
Why niched wins
Focus is the unfair advantage generalist agencies can't copy.
Estate firms only
We only work with estate planning, trust, probate, and elder law firms — one per metro. Every campaign, page, and intake flow is built around how families actually search, compare, and choose counsel.
Built for how families decide
Choosing an estate attorney is a trust decision made slowly and checked carefully. Our pages, ads, and intake flows are designed for that decision — not adapted from ecommerce playbooks.
Rules built into the system
Attorney-advertising, TCPA, and fee-splitting rules are baked into our playbook — not bolted on after a bar complaint.
Built for law firms
Marketing that respects the rules you practice under.
Generalist agencies learn the hard way. We build every asset with attorney-advertising rules, TCPA, and Rule 5.4 in mind from day one.
Bar-compliant advertising
Attorney-advertising and solicitation rules change by state and practice area. Every campaign, landing page, and disclaimer we ship is built around the specific rules that apply to your firm.
TCPA-safe follow-up
Fast call and text follow-up is where most firms take on risk. Our sequences are built around express consent, easy opt-outs, and quiet-hours windows so your intake stays on the right side of the TCPA.
No fee-sharing risk
Our fee is a flat monthly subscription for service. Never a share of your fees, never a cut of signed cases — no Rule 5.4 fee-splitting exposure.
Client data kept private
Intake often captures sensitive client details. That data is stored securely, handled within applicable privacy rules, and never used without your client's consent.
Flexible team
A full growth team, or the missing pieces.
Keegan leads every account directly — one point of contact, no account managers. Behind him sits a small senior bench: paid media, SEO, CRO, intake, analytics, and compliance. The mix flexes month to month based on what moves your number next. No hiring process, no extra admin.
FAQ
Questions we hear.
No, and neither can anyone else. We give your firm the best structural chance to be picked up.
20 qualified consultations a month or you don't pay.
Your number, timeline, and terms are written into your agreement before you pay anything.
One firm per metro.
Find the 3 gaps costing your firm consultations.
Free. 30 minutes. No pitch deck.