Website Optimization
Make your existing site fast, trusted, and built to convert consults.
Most law firm sites weren't built to convert. We fix speed, trust, and the intake path — no full rebuild required unless it's actually the answer.
What this is built to improve
- Faster load times and Core Web Vitals
- Stronger on-page SEO
- Higher form and call conversion rates
What's included
- Technical + on-page SEO audit and fixes
- Core Web Vitals and speed pass
- Conversion audit and CRO changes
- Analytics + tracking verification

Founder-led
Right now, that's me — Keegan.
Every firm we take on is run by me personally today — the audit, the strategy, and the day-to-day. I'm reachable directly on Slack or WhatsApp, any day of the week. No sales reps, no account managers, no handoffs. That's the whole point.
Why niched wins
Focus is the unfair advantage generalist agencies can't copy.
Law firms only
We only work with law firms — one per practice area, per metro. Every campaign, page, and script is built around how legal clients actually search, compare, and choose.
Built for how legal clients decide
Hiring a lawyer is a trust decision. Our pages, ads, and intake flows are designed for that decision — not adapted from ecommerce playbooks.
Rules built into the system
Attorney-advertising, TCPA, and fee-splitting rules are baked into our playbook — not bolted on after a bar complaint.
Built for law firms
Marketing that respects the rules you practice under.
Generalist agencies learn the hard way. We build every asset with attorney-advertising rules, TCPA, and Rule 5.4 in mind from day one.
Bar-compliant advertising
Attorney-advertising and solicitation rules change by state and practice area. Every campaign, landing page, and disclaimer we ship is built around the specific rules that apply to your firm.
TCPA-safe follow-up
Fast call and text follow-up is where most firms take on risk. Our sequences are built around express consent, easy opt-outs, and quiet-hours windows so your intake stays on the right side of the TCPA.
No fee-sharing risk
Our fee is a flat monthly subscription for service. Never a share of your fees, never a cut of signed cases — no Rule 5.4 fee-splitting exposure.
Client data kept private
Intake often captures sensitive matter details. That data is stored securely, handled within applicable privacy rules, and never used without your client's consent.
Flexible team
A full growth team, or the missing pieces.
Keegan leads every account directly — one point of contact, no account managers. Behind him sits a small senior bench: paid media, SEO, CRO, intake, analytics, and compliance. The mix flexes month to month based on what moves your number next. No hiring process, no extra admin.
FAQ
Questions we hear.
Usually no. Most firms get better results from targeted fixes than a redesign.